Through bold graphics, astounding facts and figures, and quotes from thinkers ranging from Emile Zola to Steve Jobs, Peters blows the lid off accepted management styles and envisions the challenges of today's world. Here, too, is a practical guide that will teach you how to: - reverse the rising tide of product and service "commoditization" and foster uniqueness - capitalize on the skyrocketing purchasing power of women - convert sluggish staff into vital centers of intellectual capital accumulation - build systems of elegance and beauty - liberate your creativity and individual leadership style