Direct Marketing : emerging trends : Kaushik Mukher
(Paperback) | Released: 2005
By:
Publisher: The ICFA University Press
Genre - Business
Best Price*
₹ 99.0
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MRP
₹ 299.0
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About the Book
The book delves into issues relevant to marketers to enable them to put direct marketing into practice. The usage of various tools and the realities of the market place need to be understood before embarking on a DM initiative. To ensure success, direct selling methods and techniques need to be followed. Research findings with regard to these methods and techniques have been presented in this book.
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